exciting phase of the development of Miller Homes.
Over the previous 5 years under our previous shareholders, led by GSO Capital Partners, the business has grown significantly and I am equally confident that this will continue to be the case with Bridgepoint, as we seek to deliver our organic growth strategy. The acquisition by Bridgepoint and our new capital structure, provide the platform for measured and sustainable growth as we look to upscale volumes to 4,000 units over the medium term.
Favourable market conditions were experienced throughout the year and across all three operating divisions, with sales rates and pricing unaffected by both the unexpected UK General Election and continuing negotiations on the UK’s decision to leave the EU. Mortgage lending continues to be available at historically low rates and we have yet to experience any impact following the change to base rates in November 2017. Government support continued in the form of additional funding for Help to Buy, further planning reforms and financial assistance for developments with greater infrastructure requirements.
Revenue was 19% ahead of 2016 at £675m (2016: £565m). This reflected an increase in new home revenues to £645m (2016: £549m) with other revenues higher at £30m (2016: £16m). The 17% growth in revenues from new home sales reflected a combination of a 13% increase in core completions to 2,698 units (2016: 2,380 units) and a 4% increase in average selling price (ASP) to £239,000 (2016: £231,000). A further 77 units (2016: 40) were delivered in joint venture taking the total number of completions to 2,775 (2016: 2,420).
Higher sales rates resulted in completions of private units rising to 2,184 (2016: 2,032). Private sales rates improved by 4% to 0.70 per site/week (2016: 0.67) and boosted not only 2017 completions but also 2018 forward sales, with forward private volumes 24% ahead of last year. The increase in affordable unit completions to 514 (2016: 348) reflected a greater proportion of affordable units from more recently acquired sites.
The increase in ASP to £239,000 (2016: £231,000) was achieved despite an increase in the proportion of affordable homes to 19% (2016: 15%) of core completions and a 9% reduction in the affordable ASP. The reduction in affordable ASP reflected the mix of completions year on year, with 2016 containing a higher percentage of higher value units from the Southern region. The private ASP increased by 8% to £270,000 (2016: £251,000) which reflected the location of new sites and to a lesser extent house price inflation.
Gross profit increased by 20% to £170.8m (2016: £142.8m) with gross margin remaining at a record 25.3% (2016: 25.3%).
The significant increase in gross profit combined with a modest fall in administrative expenses has resulted in a 26% increase in operating profit to £130.1m (2016: £103.0m). Operating margin has increased to 19.3% (2016: 18.2%). Profit before tax for the year increased by 22% to £109.3m (2016: £89.3m).
Land: Investment for future growth
We continued to invest strongly in land with additions amounting to £182m in 2017 (2016: £178m). Together with planning consents being achieved for a number of controlled sites, this resulted in our consented land bank increasing to 13,738 plots (2016: 13,062 plots), which represents just over 5 years’ supply. The consented landbank includes 8,364 owned plots and a further 5,374 controlled plots. Importantly, all of the owned landbank with detailed planning consent is being developed as we look to play our part in increasing volumes to meet the country’s well publicised shortfall in housing.
Current trading and outlook
We entered the year with our 2018 forward sales being 39% ahead of last year and have continued to experience a strong sales market in 2018. We will continue to monitor any impact on the business arising from the decision to leave the EU whilst noting that against a backdrop of unexpected EU Referendum and 2017 General Election results that the new homes sector in our regional markets continues to demonstrate resilience.
CEO’s message to the Miller team
I am proud to lead a business which at its very heart is the objective to attract and retain the best people. To have delivered the sale of the business to a new financial sponsor in Bridgepoint, whilst continuing to deliver and improve upon our key financial and operational metrics is testimony to the quality of our people, their loyalty and enthusiasm in working for Miller Homes. I would like to thank everyone for their valued contribution in 2017 and look forward to further success in 2018.
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 Return on underlying capital employed represents 12 month annualised operating profit divided by the average of opening and closing capital employed, adjusted for non-operating deferred tax and shared equity interests