Miller Homes Encourages Youngsters to Save their Pennies and Build their Future

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With the average age of first-time buyers now around 37*, leading housebuilder Miller Homes is helping youngsters build a stronger financial future after rolling out a new savings initiative at a number of schools across the UK.

The ‘Save Your Pennies and Build Your Future’ campaign has been designed to create a fun and interactive way for children to learn about the value of money and the importance of saving from an early age.

The campaign involves representatives from Miller Homes visiting schools to undertake an interactive presentation with 9-11 year olds, encouraging them to think about how they use their pocket money and the value of specific items relevant to them, such as a packet of crisps, a Nintendo DS or an Apple iPad; and how these costs compare to the bigger purchases in life such as a car or a house.

“The main objective of our campaign is to ensure our future generations have a good grasp of money and saving, and how this knowledge can help them in future,” said Chris Endsor, Chief Executive of Miller Homes.  “We continually come across young people who are desperate to buy a home but just don’t have enough for a deposit, and yes, there are ways in which we can help but the stringent requirements from the majority of lenders makes it much easier to get a mortgage if they have a substantial deposit in place.”

Each participating child also receives an activity pack, taking the messages around values and deposits further with problem solving and role play exercises to continue their learning following the session.  In addition to this they each receive a Miller Homes money box house to kick start their savings.

Forest View Junior School in New Ollerton, Nottinghamshire, was one of the first schools to take part in the initiative.  Katrina Bradley, year 5/6 teacher, said: “It is extremely important that children learn about the value of money and how by understanding the concept of saving now, it will greatly help them later on in life.  Children learn in a variety of ways and it certainly helps keep the children engaged when an external company comes in to deliver the message. 

“We were pleased to have the opportunity to develop the campaign with Miller Homes and make sure we covered aspects of the curriculum from maths to personal, social and economic education.”


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