Key Performance Indicators

Financial KPIs

Revenue (£m)

KPI_revenue

Average Selling Price (£000)

av_selling_price

Gross Margin (%)

KPI_gross_margin

Operating Margin (%)

operating_margin

Return on Capital Employed (%)

return_on_cap_employed

Free Cashflow (£m)

free_cashflow

Private sales rate (per site per week)

private_sales_rate

Consented landbank (plots)

consented_landbank

Strategic landbank (plots)

strategic_landbank

Forward sales (£m)

forward_sales

Customer satisfaction (%)

customer_satisfaction

Health and safety

health_and_safety