Strategy
Our aim is to deliver profitable and sustainable growth focusing on five strategic measures.
High quality and customer focused business
Objective
Maintain HBF 5 star customer satisfaction.
Objective
Strive to improve annual Construction Quality Review (CQR) build quality score.
Measuring progress
Customer satisfaction (%)
Measuring Progress
CQR scores
Upper quartile financial results
Objective
Deliver operating margin at or above 20%
Objective
Deliver return on capital employed at or above 30%
Measuring progress
Operating margin (%)
Measuring progress
Return on capital employed (%)
Regional volume growth to 5,000 units per annum
Objective
Deliver incremental growth in opening forward sales position
Objective
Deliver incremental growth in annual completions by reaching optimal output
Measuring progress
Forward sales (£m)
Measuring progress
Core and JV completions (units)
Investing in our people
Objective
Support profitable business growth by increasing employee resource
Objective
Maintain sector leading staff engagement scores
Measuring progress
Employee headcount
Measuring Progress
Employee engagement (*survey undertaken every 3 years: 2016, 2019) (2016: 94%)
Cash generative and investing in land to fuel further growth
Objective
To generate free cash flow of 50% of EBITDA
Objective
Acquire high quality land to fuel growth in sales outlets
Measuring progress
Free cash generation expressed in £m and as a percentage of EBITDA
Measuring progress
Land spend, net of land sales (£m)
High quality and customer focused business
Objective
Maintain HBF 5 star customer satisfaction.
Measuring progress
Customer satisfaction (%)
Objective
Strive to improve annual Construction Quality Review (CQR) build quality score.
Measuring Progress
CQR scores
Upper quartile financial results
Objective
Deliver operating margin at or above 20%
Measuring progress
Operating margin (%)
Objective
Deliver return on capital employed at or above 30%
Measuring progress
Return on capital employed (%)
Regional volume growth to 5,000 units per annum
Objective
Deliver incremental growth in opening forward sales position
Measuring progress
Forward sales (£m)
Objective
Deliver incremental growth in annual completions by reaching optimal output
Measuring progress
Core and JV completions (units)
Investing in our people
Objective
Support profitable business growth by increasing employee resource
Measuring progress
Employee headcount
Objective
Maintain sector leading staff engagement scores
Measuring Progress
Employee engagement (*survey undertaken every 3 years: 2016, 2019) (2016: 94%)
Cash generative and investing in land to fuel further growth
Objective
To generate free cash flow of 50% of EBITDA
Measuring progress
Free cash generation expressed in £m and as a percentage of EBITDA
Objective
Acquire high quality land to fuel growth in sales outlets
Measuring progress
Land spend, net of land sales (£m)