Strategy

Our aim is to deliver profitable and sustainable growth focusing on three strategic measures. 

1. High quality and customer focused business

Objective

Maintain HBF 5 star customer satisfaction.

Measuring progress

Customer satisfaction (%)

Customer satisfaction (%)

Objective

Strive to increase Construction Quality Review (CQR) build quality score to four or above.

Measuring progress

CQR Scores

CQR Scores

2. Upper quartile financial results

Objective

Maintain operating margin at or above 20%.

Measuring progress

Operating margin (%)

Operating margin (%)

Objective

Maintain return on capital employed at or above 30%.

Measuring progress

Return on capital employed (%)

Return on capital employed (%)

3. Regional volume growth to 5,000 units per annum

Objective

Achieve a minimum sales target of 25% of next year's core and joint venture completions.

Measuring progress

Forward sales (£m)

Forward sales (£m)

Objective

Deliver incremental growth in annual completions by reaching optimal output.

Measuring progress

Core and JV completions (units)

Core and JV completions (units)

4. Investing in our people

Objective

Support profitable business growth by increasing employee resource.

Measuring progress

Employee headcount

Employee headcount

Objective

Maintain sector leading staff engagement scores.

Measuring Progress

Employee Engagement (*survey undertaken every 3 years: 2016, 2019) (2016: 94%)

Employee Engagement  (*survey undertaken every 3 years: 2016, 2019) (2016: 94%)

5. Cash generative and investing in land to fuel further growth

Objective

To generate free cash flow of 50% of EBITDA.

Measuring progress

Free cashflow generation (£m)

Free cashflow generation (£m)

Objective

Land spend to fuel growth.

Measuring progress

Land spend, net of land sales (£m)

Land spend, net of land sales (£m)