Strategy
Our aim is to deliver profitable and sustainable growth focusing on three strategic measures.
1. High quality and customer focused business
Objective
Maintain HBF 5 star customer satisfaction.
Measuring progress
Customer satisfaction (%)
Objective
Strive to increase Construction Quality Review (CQR) build quality score to four or above.
Measuring progress
CQR Scores
2. Upper quartile financial results
Objective
Maintain operating margin at or above 20%.
Measuring progress
Operating margin (%)
Objective
Maintain return on capital employed at or above 30%.
Measuring progress
Return on capital employed (%)
3. Regional volume growth to 5,000 units per annum
Objective
Achieve a minimum sales target of 25% of next year's core and joint venture completions.
Measuring progress
Forward sales (£m)
Objective
Deliver incremental growth in annual completions by reaching optimal output.
Measuring progress
Core and JV completions (units)
4. Investing in our people
Objective
Support profitable business growth by increasing employee resource.
Measuring progress
Employee headcount
Objective
Maintain sector leading staff engagement scores.
Measuring Progress
Employee Engagement (*survey undertaken every 3 years: 2016, 2019) (2016: 94%)
5. Cash generative and investing in land to fuel further growth
Objective
To generate free cash flow of 50% of EBITDA.
Measuring progress
Free cashflow generation (£m)
Objective
Land spend to fuel growth.
Measuring progress
Land spend, net of land sales (£m)
