In Good Company
Companies and brands come and go but is there a secret to being an enduring brand which retains the confidence of customers over a long period of time? I think the answer is that great companies and great brands don’t rest on their laurels but look to constantly reassert and reinvigorate themselves.
There is a saying in business that companies either go forwards or go backwards they don’t stand still. A number of companies who we at Miller Homes are sharing major milestones with this year prove the point.
Take Guinness for example which started brewing in Dublin in 1759 and is this year celebrating its 250th anniversary. Guinness is one of the world’s most popular drinks (particularly in Ireland) but the company still introduced Guinness Extra Cold a few years ago.
Another example would be Mini which is celebrating 50 years this year. It was an iconic British brand with an uncertain future ten years ago but the reintroduction of the Mini Cooper brand sent sales soaring. Or what about Marks & Spencer only a few years ago in the doldrums but a new Chief Executive went back to basics to refocus on its customer base and the company is now celebrating its 125th Anniversary in excellent health.
In the housebuilding sector you can’t afford to rest on your laurels and take customers for granted. At Miller Homes we have spent 75 years focusing on building quality homes that people will want to live in. In that time our house designs have changed and specifications have kept pace with the times but the underlying philosophy of high quality homes has remained the same.
Here’s to another 75 years.