Miller Homes Spreads Optimism with its first ever TV Campaign!

By Sue Warwick National Sales and Marketing Director of Miller Homes.

Eleanor Roosevelt once said: “A stumbling block to the pessimist is a stepping stone to the optimist” and we’re in full agreement at Miller Homes.

Now is the time for optimism and confidence in the UK property market and what better way to demonstrate this than by putting our money where our mouth is with the launch of our first ever TV campaign tonight.

The first airing will be in the break between Emmerdale and Coronation Street and an initial two week schedule of other high profile primetime spots including The Bill This Morning Loose Women and ITN News will follow.

We’ve called the campaign ‘The Optimist’ in a direct response to the pessimists who are leading the British public to believe that the current economic climate has left them trapped in homes too small for their current needs in rented accommodation or in their childhood homes. 

It shows that there is another way that some individuals may not be aware of – in the form of shared equity schemes such as the government backed HomeBuy Direct  and our very own MiWay. A claim we know is true from our own experience at Miller Homes with the initiatives currently accounting for a considerable number of sales.

We’ve made a complete break from traditional housing advertising campaigns that tend to use an old and tired formula featuring kitchens and big sofas. Instead we’ve chosen a new and exciting format - using animation and actor Max Beasley to voice the ad - that we believe best promotes the shared equity schemes available to housebuyers.

Viewers in the North East will be the first to see the adwhich is being piloted in the region with supporting marketing activity across the UK including radio versions of the TV advertisementonline advertising and an email and SMS campaign.

To quote Winston Churchill: “I am an optimist. It does not seem much point being anything else”.

View our ad below and get an injection of optimism from Miller Homes or for further information.