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Hot on the heels of an awards hat-trick in October, Miller Homes, the UK's largest, privately owned house builder has picked up two further accolades at the National Construction Marketing Awards.

Miller Homes won Brand of the Year, the judges particularly noting the company's constant striving to develop a greater understanding of the house buying process, saying "Miller Homes has a deep awareness of the meaning of its brand".

The company also won Best Use of Direct Marketing, for its extensive and effective use of the internet to target and nurture its customers. Through a bespoke profiling system and automated SMS updates, visitors can be kept fully informed of new releases which fit their personal requirements. To date more than 22,500 users have registered with the site (www.millerhomes.co.uk) and some 23% of sales have been to on-line registered users.

Philip Hogg, Marketing Director, said "Our brand incorporates the whole public face of the business. We view the buying process as critical but one which has long been overlooked by the industry, hence we constantly look to develop new ways in which we can help our customers. It is tremendously gratifying to see this commitment recognised by other professionals in the service and construction industries."

Miller Homes has won a string of high profile, national awards over the past few months. In October the company won Best Customer Satisfaction Improvement Strategy and Best IT Initiative at the Building Homes Quality Awards. They also won the highly acclaimed Scottish E-Business Awards, 'Winners at the Web' for Best Large Business. More recently, Miller Homes won Best Work in E-marketing at the Smart Awards, a Seal of Excellence for the NHBC Pride in the Job and the Best Developer Website at the International Property Awards.

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